IPG Mediabrands collaborates with plano to save sight and empower lives across Asia Pacific
IPG Mediabrands has announced a regional pro bono collaboration with plano. The young health-tech company launched late last year with a mission to save sight and empower lives.
Following extensive scientific research plano have developed an empowering app to help manage excessive and inappropriate devise usage by children and mitigate the associated onset of myopia (short-sightedness), with as many as 80-90% of young adults in major Asian cities now suffering from the disorder. The number of people with myopia is expected to increase to 5 billion by the year 2050 (half the world’s population), if adjustments are not made to current lifestyle trends.
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